The Green Movement is aptly named

The phrase, "The sky is falling," has passed into the English language as a common idiom indicating a hysterical or mistaken belief that disaster is imminent. Now if you could turn that hysteria into a money making racket, that would be the ultimate coup. After all, 'green' is slang for money.

Well here is some recent news from the Financial Times today, Generation Investment Management is chaired by the former vice-president of the US and managed by David Blood, former head of Goldman Sachs Asset Management. They have two funds:

1. Global Equity Strategy Fund has $2.2bn invested in large companies the company judges have “sustainable“ businesses, from an environmental, social and economic viewpoint. Mr Blood said he expected that fund to be worth $5bn within two years, based on commitments from interested investors.

2. Climate Solutions Fund is a new $683m fund to invest in early-stage environmental companies and has mounted a robust defense of green investing. The fund will be one of the biggest in the growing market for investment funds with an environmental slant and will be focused on equity investments in small companies in four sectors: renewable energy; energy efficiency technologies; energy from biofuels and biomass; and the carbon trading markets.

By the way, did you see the last names of the chairmen? Gore and Blood!

Kermit may have thought it wasn't easy being green, but it sure is good for business. Oddly enough, this post has a reference to both Kermit the Frog and Chicken Little. Most people say frog tastes like chicken. Coincidence or am I on to something?!?!